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Here, entrepreneurs and professionals in the private equity industry can find new deals, meet one another, access online business tools and learn more about their marketplace. Background Founded in 1995, launched its site in April 1996. Its founders are Lori King, one of the Northwest''s top M&A professionals, and Samantha Wilkinson, who was nicknamed "Dr. Net" by her colleagues while consulting at Microsoft. Private equity is generally utilized to fund entrepreneurial businesses through venture capital and mergers and acquisitions. gives the entire industry instant access to deals, financing resources, online business tools and education. How Does Make Money? generates revenues through its website and offline services. Although basic information is freely available to all visitors, comprehensive access to site resources is by membership only. generates revenues through: membership fees; online publication subscriptions; opportunity listing customerrelationshipsurvey fees; featured merchandise; online and offline business services, including website development and investor matching services; site advertising; and online continuing professional education courses.